Campaigns
Target groups (ICP)
Define your ideal customer profile to get better search results.
What is ICP?
ICP (Ideal Customer Profile) is a detailed description of your ideal customer. The more precise your description, the better your search results.
How to define ICP?
Describe in natural language:
- Industry — e.g. "SaaS companies in the FinTech sector"
- Company size — e.g. "10-50 employees"
- Location — e.g. "Warsaw and surrounding areas"
- Technologies — e.g. "use Stripe, React, AWS"
- Problem — e.g. "looking for ways to automate sales"
Example of a good description:
"Small and medium marketing agencies in Poland that offer content marketing services and have a WordPress-based website. They employ 5-20 people and have been on the market for at least 2 years."
Tips
- Use specific criteria instead of general terms
- Specify location if you are targeting a particular region
- Mention technologies that matter to you